Biometric Usability lab in Arnhem: Pure Lab The power of biometric research was something we were only too happy to use for our customers. The Pure Lab was born from that idea. By combining the latest techniques in the field of biometric research with neuromarketing, we have managed to create a setting in which (unconscious) consumer behavior on websites and web shops can be clearly mapped. This makes it possible to identify both pain points and plus points and from there provide sound advice for change or A/B tests to be set up.
Research in the Pure Lab takes place in our own research room in Arnhem. This room cleverly uses a living room setting and a separate viewing room so that the participant, the performer and the client have their own place during the research. Social media use for companies is almost indispensable. opportunities the phone number list same for companies to share content and address the target group on an organic and paid level. Your current customers and target audience will probably be active on at least one social channel. Each platform has its own advantages and offers different options. But how do you know which platform is most suitable for your company or brand.
In this blog I will take a closer look at the different channels and which questions you should ask yourself as a company in order to make the right choice. The social media channels discussed in this blog are Facebook (+ Messenger), Instagram, Twitter, YouTube, LinkedIn and Snapchat. Where is your target group (and competition) located? The first step is to identify your target audience. The more specific the characteristics of your target group, the easier it is to know which social media channel is best suited. The choice for the social platform also partly depends on whether your company is in the B2C or in the B2B market. B2B often focuses on one specific target group, while with B2C a large general target group can usually be divided into several, more specific target groups.