The end of the Internet dividend has caused more and more people to flee the "Internet +" industry, and selective entry points have become the main way for them to continue to cater to the capital market.
Internet home improvement is the same.
We have seen that Internet home improvement platforms represented by Tubatu and Qijia.com are choosing new growth points to offset the phone number list embarrassment caused by the end of Internet dividends. If the evolution of the home improvement industry in the post-Internet era is just regarded as another model of Internet home improvement, the so-called evolution may be a false dream.
The fundamental crux of the so-called Internet home improvement is that it has not deeply changed the home improvement industry itself, but only regards Internet home improvement as a word game to gain traffic and cater to capital, and that’s it. When the real needs of users cannot be met, just relying on concepts and marketing methods will encounter difficulties. As a result, Internet home improvement began to evolve, and even the leading Internet home improvement companies represented by Tubatu and Qijia.com were not spared.
When Internet home improvement is no longer effective, even if it is still the case in acquiring traffic, it may really be time to say goodbye to Internet home improvement. However, it is easy to say goodbye, and how to go after the road may be the root cause of the troubles. This problem not only plagues major Internet home improvement platforms, but also troubles those who have placed many hopes on Internet home improvement.