That is why it is worth including not only sales content in it. Of course it all depends on the industry in which you operate but you can assume that there are four main goals of email marketing sales educational informative building relationships. And each of these goals can be achieved through various content. Blog articles Do you run a company blog? So you already have content ready to be placed in the newsletter. By the way you will increase the number of views of your posts.
Thanks to this your content marketing becomes blush. You increase the number of views of a given entry educate your audience and build a relationship with it. So everything that is important in marketing! It's good if the latest entries appear in the newsletter but don't be afraid to include older articles as well . Finally you can also do thematic newsletters Taiwan WhatsApp Number List in which you focus information around one topic. what to send in the newsletter an example of a newsletter from FreshMail An example of a thematic newsletter we sent to our recipients inspirations on how to work remotely more effectively and more pleasantly and a handful of tips from our co workers. Advice on how to use the product or service Make it easier for the customer to use your product so that he doesn't have to look for directions on Google.
Whether you sell specialized equipment provide a platform or have released an application. Even if you run a simple e shop showing how you can better use what you sell is valuable for the recipient. Did you know that you can start promoting your product even before it is created? The newsletter is a great place to announce the creation of something new or encourage you to test the beta version. See the product marketing article . Specifics? For example in FreshMail for our subscribers we have prepared a special section in the newsletter that talks about useful features in our application.