As such, Facebook will give more importance to: direct : the reactions, shares and comments of a publication will be given more prominence; authentic content : Facebook will identify and penalize Pages that regularly publish undesirable content, false information ( fake news ), clickbait publications , and those that use overly incentivizing methods (request to share, incitement to likes and comments) to boost engagement. Posts hidden by the user will also be taken into account; "hot content" : publications that are of interest at the time of publication (based on an event, a fad, news, etc.) will be highlighted.
Long videos will be more visible Video is a very engaging format that dominates our Facebook News Feed. Thus, the videos do not escape the update of the algorithm. With fax list the new criteria of the algorithm, priority to live . If Facebook Live was given priority over delayed videos, recent videos , which echo the news or a current event will be too. Similarly, Facebook will give more importance to long videos . You should know that the Facebook algorithm takes into account the completion rate of a video, that is to say, it favors videos that are viewed in their entirety.
This is a good way to prioritize posts that will interest users the most. However, this method has a flaw. This criterion does not take into account the total duration of the video. Thus, short videos are favored to the detriment of longer ones. This is why the update of the algorithm will take into account the total duration of the videos to be able to compare them with each other.