The author of this article uses his own experience in operating category email list short videos to tell you how to do a good job in the content operation of short video community products. With the sum of daily active users of Douyin and Kuaishou exceeding 700 million, short videos have become the most popular form of content carrying in this era because they are more in line with the category email list duration of the mobile Internet and the rich categories derived from short videos by all people.
In addition to Kuaishou and Douyin, there has been a wave category email list of short video product booms in the global mobile Internet. I myself have participated in and led the incubation of several short video products from 0 to 1. Now it seems that short video products are a product dominated by content operation. The essential difference between each product is not category email list the product function itself, the real The difference is still the short video content.
Here is a brief summary of the content operations when we were category email list doing short video community products before, and share them with you. The goal of short video content operation When the short video community product is launched, it may not be the product manager that really decides the core data of the product, but the content operation. When it comes category email list to content operation, many people come up and immediately start recruiting content creators.