Marketing automation is a process which makes it possible to automate and industrialize, thanks to tools, marketing campaigns , according to predefined scenarios. Among the phone number list best-known functionalities, we find, for example, the possibility of triggering email or SMS campaigns, depending on the behavior phone number list of a visitor on your website. But this is obviously only the tip of the iceberg! Because yes, marketing automation has many other advantages.
Why implement a marketing automation tool?
The objective of implementing a marketing automation strategy is above all to automate marketing actions based on the phone number list data we have on our visitors or prospects . In this sense, automation tools represent a considerable time saver for marketing teams (and therefore a saving of money). But above all, it is the efficiency of the phone number list marketing department and the sales department that is affected.
Marketing teams have a much clearer view of the phone number list journey of website visitors, and know exactly what service to offer them, when. Thanks to marketing automation and its scoring features , they can identify the most promising leads , and thus maximize conversion rates by addressing them in a personalized way. And the phone number list work doesn't stop there: when the marketing campaigns are launched, the automation tools make it clear which prospect opened your email, who clicked on it. This helps you to truly optimize all your campaigns, to to be able to improve them little by little and make them more effective and impactful. Your company thus has solid weapons to understand:
Which areas to improve?
What messages convert prospects into customers?
Which channels really work? / Which ones do not work?
In short, marketing automation helps optimize the phone number list lead generation funnel and the sales funnel .
How does a marketing automation tool work?
Imagine… If you could know what's on the phone number list mind of a customer who comes to browse your website. If you could submit, automatically, the content that corresponds exactly to what he is looking for and which in addition will reinforce his choice phone number list to direct him to your products or services. Good news: marketing automation tools have been designed with this in mind.