Users have a strong sense of “participation” in the update iteration of QQ. The 21-year-old QQ is essentially a product jointly maintained by the Tencent QQ team and users. The younger generation is the most popular product. The desire to express, the sense of recognition, and the sense of honor that are valued are greatly respected here in QQ. Finally, the positioning of QQ entertainment and social networking is a natural fit with the stratified young culture. Nowadays, when talking about social interaction, you can't get around the circle culture; but it must be pointed out that it is never the product that defines the circle, but the culture; the essence of the circle culture is the carnival of a small group of people around a theme, emphasizing It's depth, not breadth.
How to understand it? A typical case is Disneyland, where you can eat, play, listen, watch... all of them are specially designed to achieve a stronger sense of substitution and immersion; the purpose is to make everything more believable , so that tourists b2b data will not play. The same is true for entertainment and social networking for the younger generation. In order to fully restore the experience, QQ must meet all needs as much as possible. Take a typical case - "language C circle"; the so-called "language C" means "language cosplay". Simply put, the way to play is to put on the skin of a character and chat with others in a role-playing way.
Play; socialize by exchanging mutual understanding of the characters of the play, as well as mutual evaluation of the play and the play. QQ group is the carrier of language C culture. A series of functions such as friend expansion, dynamic, group building and anonymity have realized great convenience for language C enthusiasts. Today, it has gathered more than one million young people who like language C; for example The "write together" function can greatly improve efficiency for language C enthusiasts: