KPI reports, especially those that sport interactive dashboards, help us gain insights at a single glance. Instead of clicking from one channel to another, we bring all data to one place to create a holistic view of all campaigns. This is important if your clients are senior management or busy business owners who only care about the big picture. Note this multi-channel KPI template that combines the overall performance of advertising channels, Google Ads, Facebook Ads, and LinkedIn Ads. multi-advertising Source: DashThis From a quick glance, we can see that the ads Real Estate Photo Editing on LinkedIn perform the worst. With this new information, we might stop promoting on LinkedIn and allocate its ad budget to Google and Facebook for the next period. KPI reports set meaningful goals and benchmarks. Without them, we have no way of knowing what’s working (and what’s not) in our marketing efforts. KPI Report Templates and Examples And now, for the good stuff.
Here are three popular KPI report examples if you’re unsure which important metrics you should track today. KPI Report Template dashthis-seo-performance Source: DashThis Few businesses have cracked SEO, and it’s not hard to see why. With over a billion websites competing for the top spot, competition is as stiff as ever. And it’s all the more reason to monitor your keyword rankings as you continue publishing online. You don’t want to keep creating new posts and going after keywords that clearly don’t work in your favor. Note how the SEO and backlinks template from above shows the specific KPIs in a cohesive look. The metric, top-performing pages, is exceptionally helpful as it tells you right off the bat which ones are worth optimizing. Digital Marketing Report Template dashthis-traffic-overview Source: DashThis A PPC and SEO report aligns both channels, eliminates silos, and optimizes your overall digital marketing performance. In this digital marketing template, note how each particular KPI plays a significant role in traffic and the leads you acquire. Whether your goal is to apply PPC conversion insights to your SEO hub-and-spoke content strategy, avoid keyword traps and better understand the intent behind your search queries, or boost rankings for your most profitable keywords, you can’t go wrong with this template. PPC Report Template dashtihs-ppc-report Source: DashThis PPC is an exorbitant marketing pursuit that only the well-funded dare to go after—or so they say.
In this PPC report template, we see a Google Ads breakdown down to the nitty gritty (e.g., cost per conversion, click-through rate). This dashboard is the first place to look at if you want to optimize your PPC ads for greater sales growth. For instance, the metric, top keywords by ad clicks, helps you uncover your “money” keywords, improving your ad campaigns rapidly. How to Create the Perfect KPI Report KPI monitoring is one of the first few steps to achieving your business goals. At this stage, use a reporting tool to track your metrics automatically. This allows you to save time, improve productivity, and focus on the best KPIs that drive exponential growth for the business. Here’s how you can create a powerful KPI report on DashThis: Pick a KPI report from 30+ free templates Connect your favorite marketing tools Select your metrics under Preset Widgets (note: all popular metrics are pre-selected by the experts on DashThis) Drag and drop the metrics as you desire. DashThis will grab the data automatically from the selected channels and include them in your new KPI report. kpi-report-dashthis-editor Source: