Easy. Push just like your smartphone's app notifications. But what does that mean? Unlike traditional web notifications, which require users to keep a web page open to receive notifications, WPN can be delivered at any time regardless of which tab is open. The only two requirements are that you agree to receive notifications and that you have your internet browser open to some extent. Once those two criteria are met, you can send notifications to your customers throughout the day (although it's a good idea to make it a little less annoying). It also works with some mobile browsers like
Chrome and whatsapp database Firefox. When the user subscribes on the phone, notifications will appear in the notification tray, just like native apps. Unfortunately, at the moment, iOS doesn't support WPN, and while it appears to be in the pipeline , there's no clear indication of when it will be available. FREE BONUS DOWNLOADS: Get this valuable resource of 29 Growth Hacking Quick Wins that you can use to grow your user base (even without a marketing budget)! Click here to download for free now! We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation Why use web push notifications? Initially,
WPNs look like other channels and their position in marketing is unclear. However, looking at the main options, there are considerable advantages. real time communication One of the biggest benefits is real-time communication. Especially in e-commerce, the speed of communication is becoming more and more important to consumers, both consciously and unconsciously . This allows you to provide time-sensitive notifications exactly when you want to engage with your users. Perhaps you want to solicit immediate feedback after providing a service, or perhaps you want to send out a special 8-hour promotion in the afternoon.